Meet the new VILLE collection.

AVAILABLE NOW

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The OVERCAST
from $48.75
The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT The PORT
The PORT
from $29.62
The SUNTRAIL The SUNTRAIL The SUNTRAIL The SUNTRAIL The SUNTRAIL The SUNTRAIL
The SUNTRAIL
$25.95

Built for the South.

Worn with soul.

SWEETWATER was born in Saint Francisville, Louisiana, a small town nestled along the bluffs of the Mississippi River, where tradition runs deep and ambition runs even deeper. Our roots are southern, but our reach is limitless.

At SWEETWATER, we design clothing for those who move with purpose and rest with pride. Every piece is crafted with intention—where high-performance materials meet refined design, and southern ease meets everyday versatility.

We believe in effort. In comfort. In looking sharp without trying too hard. Whether you're on the go, in the gym, or kicking back on the porch, SWEETWATER moves with you—through sweat, calm, and everything in between.

Our styles are built to breathe. Our colors reflect the South—sun-washed, sky-worn, and ready for wherever the day takes you. From the early grind to golden hour, SWEETWATER is your uniform for motion and meaning.

Stay in the Flow!

From boulevard to bayou — fit for the front row or the front of the boat. Style that’s made to move, no matter the current. #FindyourFlow
Introducing The CAJUN REPUBLIC Collection. Rooted in the South. Inspired by river towns. Made for slow mornings and golden hours. These Southern staples have officially dropped — now available. Only from SWEETWATER. #SWEETWATER
Behind the scenes with the next generation. We’re proud to have local students from West Feliciana High in Saint Francisville bringing the heart of SWEETWATER to life — capturing our love for the South, our community, and the stories tha
Movement, joy, and everything in between. Enjoy all things SWEETWATER. #SWEETWATER
Find your flow. The coast is calling—go where the breeze takes you. #FindYourFlow #SWEETWATER
Step into something special. Introducing the new PAILLASSON — where every step brings you closer to joy, family, and love. Thoughtfully crafted to welcome you home with warmth and Southern charm. Because the best stories begin at the front do
Attack with intention. Move with purpose. This is SWEETWATER. #SWEETWATER #FindYourFlow
From dirt to drive, SWEETWATER is built for what moves you. #wearsweetwater
SWEETWATER is coming to town. Discover the effortless style of our latest drop — the VILLE collection. Luxe, laid-back, and built for movement. #wearsweetwater